← Back to Dashboard

In-OVO Fertility Clinic

http://www.in-ovo.co.uk/ · emailed · Lead #825 · Created 2026-03-24T21:01:56.806Z

Lead Info

Emailinfo@in-ovo.co.uk
Contact—
Phone028 9620 7100
AddressPortside Business Park, 189 Airport Rd W, Belfast BT3 9ED, UK
CityBelfast
RegionUK
Nichefertility
Platform—
Google Rating4.2 (16 reviews)
Has AdsNo
Has BookingNo
Email VerifiedNo
Tier1

Score Breakdown

40
rating10
reviews10
scanIssues20

Website Scan (6 issues)

No online booking or contact form
CRO · Critical
Patients expect to book online. Without a booking system or contact form, the only option is to call — and most won't.
No patient testimonials or reviews visible
CRO · High
Patients trust peer reviews more than marketing copy. Showing real patient experiences on the site builds confidence and increases bookings.
No structured data (schema markup)
GEO · High
AI search tools like ChatGPT and Perplexity use structured data to understand your clinic. Without it, you're invisible to AI search results.
Missing or inadequate page title
SEO · High
The page title is what shows up in Google search results. A missing or generic title means patients can't find you when they search.
Missing or thin meta description
SEO · Medium
The meta description appears in search results below the title. Without a compelling description, patients skip your listing.
Most images missing alt text
SEO · Medium
3 of 3 images have no alt text. This hurts SEO and makes the site inaccessible to visually impaired patients.

Email History (4)

Email #1 — sent · Sent 2026-03-28T09:06:49.168Z

Subject: In-OVO — noticed something
Hi there, I was looking at your site and noticed you don't have an online booking option or contact form. Most people browsing fertility clinics expect to book a consultation or at least send a message without picking up the phone — and a lot just leave if they can't. That's one of a few things I spotted. Want me to walk you through what else is happening on the site?

Email #2 — draft · Scheduled 2026-03-30T17:04:45.131Z

Subject: Re: In-OVO Fertility Clinic — spotted an issue on your site
Hi there, Quick thing — I checked if In-OVO shows up when people search "best fertility clinic near [your city]" in ChatGPT and Perplexity. It doesn't. Most fertility patients are using AI search now before Google. You're invisible there. There are a couple other issues I spotted too. Want me to send those over?

Email #3 — draft · Scheduled 2026-04-03T17:04:45.131Z

Subject: Re: In-OVO Fertility — found something
Hi there, One quick win: adding even 2-3 patient testimonials to your homepage would likely boost inquiries. People trust other patients more than anything you could say yourself. The other issues need more work though — your booking setup and how search engines find you are both holding you back. Worth a quick call to walk through it all?

Email #4 — draft · Scheduled 2026-04-10T17:04:45.131Z

Subject: Re: In-OVO Fertility Clinic — found something on your site
Hi there, I'll assume the timing isn't right — no worries at all. If you'd like to revisit this down the line, just reply to this email and I'll send the audit over. All the best, Kaia
KBK Outbound Engine · Kode by Kraft