Website Scan (6 issues)
No clear call-to-action above the fold
CRO · Critical
The homepage has no visible booking or contact button in the first section. Patients who land here don't know what to do next — they leave.
No online booking or contact form
CRO · Critical
Patients expect to book online. Without a booking system or contact form, the only option is to call — and most won't.
No patient testimonials or reviews visible
CRO · High
Patients trust peer reviews more than marketing copy. Showing real patient experiences on the site builds confidence and increases bookings.
Site not using HTTPS
Technical · Critical
The site loads over HTTP, not HTTPS. Browsers show a "Not Secure" warning, which scares patients away and tanks search rankings.
No structured data (schema markup)
GEO · High
AI search tools like ChatGPT and Perplexity use structured data to understand your clinic. Without it, you're invisible to AI search results.
Missing or thin meta description
SEO · Medium
The meta description appears in search results below the title. Without a compelling description, patients skip your listing.